Think StrategIQ originated from
one simple question.
Why do hardworking, intelligent, ambitious professionals—who are doing everything right—still struggle to confidently manage and optimize their wealth?
MEET COLTON KING, FOUNDER
My Personal Turning Point
I'd spent my career in Corporate America developing and executing high-level strategies. After years of climbing the corporate ladder, achieving promotions, and increasing earning potential, I realized I'd overlooked something equally crucial: understanding how to truly optimize the wealth I'd worked so hard to earn.
It wasn't intentional neglect—like many of us, I became a passive participant in my own financial future. I defaulted to generic company 401(k) plans, conventional advice, and standard financial products. But as a strategic thinker who relied on analysis, data, and optimization at work, I began wondering: why wasn't I applying that same rigorous approach to my personal finances?
Studying the Truly Wealthy
Determined, I began obsessively studying what truly wealthy people do—not the flashy "social media wealthy," but the quietly successful ones. The type you'd never suspect have mastered wealth generation principles.
What I discovered shifted everything:
They weren't chasing flashy investments or trendy financial advice. Instead, they applied clear, timeless principles—understanding opportunity cost, leverage, liquidity, and strategic tax planning. Their strategies weren't secret, just surprisingly uncommon.
The Search That Fell Flat
I decided to seek guidance—a mentor or advisor who could transparently show me exactly where to put my money, and why. No sales pitch. No hidden agenda. Just clear facts, precise numbers, and evidence-driven strategies.
Yet after meeting multiple "financial advisors," I was disappointed each time. Either they followed rigid company protocols, pushed products with high fees, or simply didn't have the expertise or transparency I was seeking.
How Think StrategIQ Was Born
As I applied these principles for my own family and began talking openly with others, a pattern emerged: I wasn't alone. Many successful, driven individuals shared the same frustration and confusion, yet nobody openly discussed it. The financial industry made the straightforward feel complicated, hidden behind jargon and sales pitches.
That's why I created Think StrategIQ—to fill this critical gap. Our mission is to empower hardworking professionals and business owners by teaching the clear, strategic, evidence-driven principles that truly move the needle. No sales agendas, no hidden costs, just radical transparency and genuine partnership.
Core Values & Approach
Transparency First: Always sharing clear facts, numbers, and evidence behind every recommendation.
Education Before Action: Knowledge empowers you to make confident decisions.
Intentional & Strategic: Our proactive, purposeful approach relies on proven wealth-building principles, not assumptions.
Long-Term Relationships: Your financial strategy should evolve with your life. We build lasting partnerships rooted in trust, support, and accountability.
We can help.
Bring your ideas to life
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Build your confidence
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Expand your potential
We want to help you meet your maximum potential, whether it’s helping you building brand loyalty or expanding your business offerings.