After 15 years building business strategy inside the corporate world, I thought I was doing everything right. Great job, steady income, prudent savings—checking all the right boxes.

And yet… I still wasn’t on track for the level of “freedom” I had envisioned for my family. That realization kept bringing me back to a single question:

“What do the wealthy know that the rest of us don’t?”

That question sent me down a new path. I started studying how real, lasting wealth is actually built—beyond the traditional advice we’re taught to follow.

The deeper I went, the more I realized the system isn’t necessarily broken—it just isn’t intended to create the kind of freedom most of us are looking for.

That shift in perspective changed everything. I felt compelled to do more than just apply these insights in my own life— I wanted to help others step off the conventional treadmill and start building true financial independence with intention.

So I began documenting what I was learning—distilling the mindset shifts, strategies, and key principles that had the greatest impact. That work eventually became Principles of a Wealth Mindset — a guide to help others challenge old assumptions and unlock smarter paths to long-term freedom.

And it also became the foundation for Think StrategIQ —where I now help growth-minded professionals and business owners build wealth with intention and insight.